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WAPA Advertising Kit
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Advertise with WAPA!

Reach your audience by partnering with WAPA - check out our diverse visibility opportunities! Contact Lori Conaway, WAPA Executive Director, with any questions. 

WAPA Website 

The Wisconsin Academy of PAs is the state professional society for PAs across all medical and surgical specialties. WAPA advocates and educates on behalf of the profession and patients who PAs serve. 

  • Audience: 1,000 unique visitors per month (average)

   Specifications  1 month   2 months   3 months 
 Rotating banner on home page    1,950 x 600 pixels  $1,000  $1,750  $2,500
 Prime visibility tile   400 x 450 pixels  $500 $750  $1,000
 Featured tile  975 x 800 pixels  $300 $500 $750

 ** Supply images and text separately and send to Lori Conaway. Add $50 for design charge, if needed. 


Pulse Newsletter 

Feature your job opening, product or service in WAPA's official newsletter, Pulse. The newsletter is distributed monthly and PAs look forward to receiving it on the first Thursday of every month. It contains timely clinical pearls, organizational news, urgent advocacy reports, volunteer spotlights and popular career tools.
  • Audience: 1,300 recipients 
  • Impact: 40% average open rate 

   Details + Specs   1  month   2  months    3  months 
 Sponsored    Message
  • 480 x 480 pixels and 250 words
  • Links are encouraged
  • Message will be labeled as message from our partners
  • Limit one per newsletter
  • Submit materials to Melissa Graham at least one week prior to send date (deadline = last Thursday of each month)
 $500  $750 $1,000
 Banner
  • 600 x 100 pixels
  • Link is encouraged
  • Add $50 for design charge, if needed
  • Submit materials to Melissa Graham at least one week prior to send date (deadline = last Thursday of each month)
$300 $500 $750
 Featured Job
  • Submit the following details: title of position, location, company, job description (less than 150 words) and method of application
  • Submit materials to Melissa Graham at least one week prior to send date (deadline = last Thursday of each month)
 $250 $400 $600

 

Conferences

Gain exposure through WAPA's conference mobile app! WAPA hosts two CME events each year, held in April and October. Each conference attracts approximately 400 attendees and the EventMobi app is popular with members and non-members alike.

  • 496 unique devices 
  • 23,227 total pageviews (average = 46 pageviews per user)


   Details + Specs   1 conference   2 conference package 
 Delegate bags 
  • Showcase your company's logo by providing conference bags for delegate materials. 
  • May include bag insert for no additional fee 
  • List of delegates included 
  • Acknowledgement on website, app and newsletter
$5,000  $8,500  
 Lanyards   
  • Lanyards worn by each attendee branded with company's logo
  • List of delegates included 
  • Acknowledgement on website app and newsletter 
$3,000 $5,000  
 Wifi sponsor   
  • High profile signage onsite
  • Exhibit booth included in package 
  • Visibility within the app in several places 
  • Link to website of company's choice 
  • Wifi password is company's name and open's to company's site 
$4,000 $7,000  
 App sponsor
  • Prominent ad on homepage (600x500 pixels) 
  • Customized app branding 
  •  2 push notifications 
  • Custom icon w/link to website of company's choice (64x64 pixels)
$3,500 $6,000
 Ad in Program   
  • 1/4 page: $350
  • 1/2 page: $500
1/4 page
1/2 page 
1/4 page
1/2 page 
 Banner ad
  • 600x250 pixels 
  • Displays to attendees each time they log in
  • Links to webpage of company's choosing 
$600 $1,000 
 Exhibit hall prize sponsor   
  • Delegates receive tickets when visiting booth
  • Tickets turned in daily for prizes 
  • Drawing may occur at the sponsor's booth 
  • Push notification via app 
$500  $800
 Push notification   
  • Delivered as a pop-up message to each attendee 
  • May contain links and/or images 
  • May be scheduled in advance to coincide with and event or reminder to visit your booth 
$200 $350

General web graphics info for mobile app: 

  • 72 pixels per inch (PPI)
  • RBG color profile
  • 16 MB size